Story

Alternative Data Market: The Rise of Non-Traditional Data Sources

Story

Alternative Data Market: The Rise of Non-Traditional Data Sources

In 2023, the Credit and Debit Card Transactions segment held a dominant position in the Alternative Data Market, capturing more than an 18.3% share. This segment leads due to its critical role in providing real-time consumer spending insights, which are invaluable for businesses aiming to understand purchasing behaviors and economic trends.

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